COVID-19 Legal Services Television Advertising
National and Select State Data
Caroline Spiezio for Reuters reports on ATRA’s February 2021 legal services advertising report.
This piece was written by Caroline Spiezio for Reuters.
Plaintiff-side law firms have funneled millions of dollars into advertisements aimed at attracting clients impacted by COVID-19, with Morgan & Morgan as the top-spender, according to a Tuesday report from the American Tort Reform Association.
The report said 176,053 television ads offering legal services or soliciting legal claims mentioning COVID-19 aired in the United States from March through December 2020, costing an estimated $34.4 million “based on publicly-available ad rate information and industry surveys.”
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