Plaintiffs firms spent more than $34 million on COVID-19 ads, tort reform group says

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Caroline Spiezio for Reuters reports on ATRA’s February 2021 legal services advertising report.

This piece was written by Caroline Spiezio for Reuters.

Plaintiff-side law firms have funneled millions of dollars into advertisements aimed at attracting clients impacted by COVID-19, with Morgan & Morgan as the top-spender, according to a Tuesday report from the American Tort Reform Association.

The report said 176,053 television ads offering legal services or soliciting legal claims mentioning COVID-19 aired in the United States from March through December 2020, costing an estimated $34.4 million “based on publicly-available ad rate information and industry surveys.”

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