Legal Services Advertising – Georgia

Legal Services Advertising – Georgia – 2019-2023

| April 11, 2024

In 2023, it is estimated that $2.4 billion was spent

In 2023, it is estimated that $2.4 billion was spent on more than 26 million local legal services television, radio, print ads or billboards soliciting legal claims across the United States — an increase of more than 5% compared to these types of local ads in 2022.

In 2023, more than $609.7 million was spent on approximately 650,000 national legal services advertisements. This includes print, digital, network radio, cable television, network television, and syndicated television ads.

In 2023, approximately $168.6 million was spent on more than 2.2 million local legal services advertisements across Georgia’s 11 media markets. This includes print, digital, local and national spot radio, outdoor, and spot TV.

Since 2019, overall spending on local legal services advertisements in Georgia increased 38.49%, far outpacing inflation. Notable trends include increases in both out-of-home and radio advertising.
Spending on outdoor advertising in Georgia in 2023 increased more than 113% when compared with spending in 2019 on legal services ads. Georgia also saw a notable increase in both spending on and the quantity of radio ads. On average between 2019 and 2022, legal services advertisers spent $11.2 million on 191,796 radio ads each year. Utilizing this four-year average, radio ads increased more than 13% while spending on those ads increased nearly 94% when compared with 2023 data.