Legal Services Advertising – Nevada

Legal Services Advertising – Nevada – 2019-2023

| March 1, 2024

The American Tort Reform Association’s latest report analyzing legal services advertising in Nevada 2019-2023.

In 2023, it is estimated that $2.4 billion was spent on more than 26 million local legal services television, radio, print ads or billboards soliciting legal claims across the United States — an increase of more than 5% compared to these types of local ads in 2022.

In 2023, more than $609.7 million was spent on approximately 650,000 national legal services advertisements. This includes print, digital, network radio, cable television, network television, and syndicated television ads.

This report dissects data from 2023 and compares it with data from the previous four years – 2019, 2020, 2021 and 2022. This analysis delves into nationwide trends and zooms in on Nevada, with a special focus on Las Vegas.

In 2023, more than $137.2 million was spent on more than 1,687,333 local legal services advertisements in Nevada media markets. This includes print, digital, local and national spot radio, outdoor, and spot TV.

When compared with 2019, spending on local legal services advertisements in Nevada media markets has increased more than 25%, while the quantity of ads has increased approximately 12%. The amount of ads placed online decreased by approximately 57%, with more ads instead being placed on radio, which increased by more than 81%.

In terms of the subject of these ads, more than 63% were ads for personal injury attorneys, including auto, motorcycle, and truck accident attorneys. Personal injury firms spent more than $96.3 million on these ads across all mediums in Nevada media markets in 2023.