Legal Services Advertising – Pennsylvania – 2019-2023


In 2023, it is estimated that $2.4 billion was spent

In 2023, it is estimated that $2.4 billion was spent on more than 26 million local legal services television, radio, print ads or billboards soliciting legal claims across the United States — an increase of more than 5% compared to these types of local ads in 2022.

In 2023, more than $609.7 million was spent on approximately 650,000 national legal services advertisements. This includes print, digital, network radio, cable television, network television, and syndicated television ads.

In 2023, approximately $161.9 million was spent on more than 1.4 million local legal services advertisements in Pennsylvania’s 11 media markets. This includes print, digital, local and national spot radio, outdoor, and spot TV.

Notable trends in legal services advertising in Pennsylvania include increases in both out-of-home and radio advertising. In 2023, spending on outdoor advertising in Pennsylvania increased more than 62% when compared with spending in 2019 on legal services ads, far outpacing inflation. Spending on radio ads increased more than 51% while the quantity of those ads increased more than 60% since 2019.

More than 58% of legal services ads in Pennsylvania in 2023 were ads for personal injury attorneys, including ads for motorcycle, vehicle, and construction accident attorneys. Local legal services advertisers spent $19.43 million on approximately 51,303 product liability ads. The top categories for product liability advertisements in Pennsylvania in 2023 were ads seeking claimants for suits related to Roundup®, talcum powder, acetaminophen, and social media addiction.

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