Legal Services Advertising – New York

Legal Services Advertising – New York – 2019-2023

| February 26, 2024

The American Tort Reform Association’s latest report analyzing legal services advertising in New York, 2019-2023.

In 2023, it is estimated that $2.4 billion was spent on more than 26 million local legal services television, radio, print ads or billboards soliciting legal claims across the United States — an increase of more than 5% compared to these types of local ads in 2022.

In 2023, more than $609.7 million was spent on approximately 650,000 national legal services advertisements. This includes print, digital, network radio, cable television, network television, and syndicated television ads.

This report dissects data from 2023 and compares it with data from the previous four years — 2019, 2020, 2021 and 2022. This analysis delves into nationwide trends and zooms in on New York state, with a special focus on New York City.

In 2023, approximately $97 million was spent on more than 1 million local legal services advertisements in New York state’s ten media markets. This includes print, digital, local and national spot radio, outdoor, and spot TV.

When compared with 2019, overall spending on local legal services advertisements in New York state’s media
markets increased by more than 10%.

The quantity of Spot TV ads increased by more than 27% since 2019. Spending on out-of-home and outdoor ads increased more than 107% since 2019. When compared with 2019, spending on radio ads increased nearly 24% while the quantity of local legal services radio advertisements increased nearly 40%. Just since 2022, spending on local legal services radio advertisements increased more than 32% and the quantity of ads increased nearly 80% in just a one-year span.

In terms of the subject of these ads, more than 66% were ads for personal injury attorneys, including accident attorneys. Personal injury firms spent more than $35.2 million on these ads across al mediums in New York’s media markets in 2023.