Legal Services Advertising Spending – 2017-2021


Nationwide Report of Legal Services Advertising Across the U.S.

In 2021, it is estimated that more than $971.6 million were spent on more than 15.1 million television ads for local legal services or soliciting legal claims across the United States. When compared with the same time period in 2020, spending on these ads increased more than 11% while the quantity of ads increased more than 9%. Much of this advertising is conducted by aggregators: businesses that recruit potential plaintiffs and then sell their information to law firms.

The following report includes data from nearly every U.S. state and the District of Columbia. The data included are estimates based on best available data in early 2022, thus not all 2021 data may be fully accounted for, and that is noted where applicable.

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