Local Legal Services Advertising Spending – Florida – Quarter 3, 2019 - ATRA

Local Legal Services Advertising Spending – Florida – Quarter 3, 2019

| January 28, 2020

In the third quarter of 2019, from July through September,

In the third quarter of 2019, from July through September, nearly 3.7 million advertisements for legal services and/or soliciting legal claims aired on local broadcast networks in the 210 local media markets across the United States. It is estimated that more than one quarter of one billion dollars was spent on airing these ads. An analysis and discussion of the legal services advertising volume and spending in Florida follows.

Florida is the third most populous state in the nation and Tampa-St. Petersburg and Miami-Ft. Lauderdale are the largest media markets in the state. They are also among the Top 20 markets by size in the country ranking as No. 12 and No. 16 with 1.8 million and 1.6 million television households each.

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