With 4.7 million residents, Louisiana is the 25th most populous
With 4.7 million residents, Louisiana is the 25th most populous state in the nation, and its three largest media markets include New Orleans, Shreveport, and Baton Rouge. Louisiana’s largest market, New Orleans, ranks 50th in the nation with an estimated 624,000 television-viewing households. Shreveport, ranked 90th, includes slightly fewer than 323,000 television-viewing households while the Baton Rouge media market ranks 97th in the nation with more than 287,000 television-viewing households.
In the second half of 2018, a legal services ad aired every minute on average in local broadcast networks across these three Louisiana media markets. From July to December, viewers in New Orleans, Shreveport and Baton Rouge were exposed to 251,116 of these advertisements purchased at an estimated cost of $15.6 million.
An analysis and discussion of the legal services advertising volumes and spending in these markets follows.
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