Follow the Money: Georgia Trial Lawyers Edition

ATRA’s latest report uncovers trends in legal services advertising in Georgia.

Legal Services Advertising

2023: $168.6 Million Spent on 2.2 Million Ads by Trial Lawyers in Georgia

38% Increase in Spending on ALL Trial Lawyer Ads in Georgia Since 2019

113% Increase in Spending on Out-of-Home Ads for Trial Lawyers Since 2019

113% Increase in the Quantity of Trial Lawyer Radio Ads Since 2019

Personal Injury Lawyer Ads Dominated

75% of legal services ads in Georgia in 2023 were ads for personal injury lawyers, including motorcycle and vehicle accident lawyers

$24.4 Million in Ad Buys from Morgan & Morgan

“These reports provide keen insight into the operation of the ‘trial lawyer playbook,’ pointing to a system easily skewed against consumers and taxpayers. Excessive legal advertising creates a culture of litigation and inflates costs. Additionally, the close financial ties between trial lawyers and politicians raise concerns about undue influence and a lack of transparency.”

ATRA President Tiger Joyce

“Trial lawyers continue to pump significant money into these ad buys because, armed with more clients, they can boost settlements and payouts when they go after large corporations, ultimately raking in larger contingency fees for themselves. Then, their strategic campaign investments serve to keep the status quo aligned in their favor.”

ATRA President Tiger Joyce

2019 FDA study shows the real-life consequences of these ads. The report found 66 reports of adverse events following patients discontinuing their blood thinner medication (Pradaxa, Xarelto, Eliquis or Savaysa) after viewing a lawyer advertisement. The median patient age was 70 and 98% stopped medication use without consulting with their doctor. Thirty-three patients experienced a stroke, 24 experienced another serious injury, and seven people died.

“It’s my opinion that the tone and content of these advertisements imply qualitative judgments about these medications that is just not true.

When you say call 1-800-BAD-DRUG, that clearly implies it’s a bad drug, which runs counter to current medical evidence and also to the FDA’s recommendations.” 

Dr. Shawn H. Fleming, doctor for one of the deceased, testifying before Congress

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