Trial lawyers and aggregators increasingly spend large sums of money on television, digital, and print advertising to recruit new clients for class action lawsuits.
Much of this advertising is conducted by aggregators: businesses that recruit potential plaintiffs and then sell their information to law firms.

Why It’s a Problem

Consumers see doomsday ads about the lethal effects of medications or even general medical injury, and consequently stop using their medicine. This is often done without consulting a doctor, causing health problems for the patients and increasing litigation risk for the product manufacturers.

These over-the-top advertisements from personal injury attorneys with catchy jingles and toll-free numbers pose a serious danger. These ads undermine the simple notion that physicians and health care providers, not personal injury lawyers or the “aggregators” who run the ads for the lawyers, should dispense medical advice.

The reason why trial lawyers pump significant money into these ad buys is because, armed with more clients, they can boost settlements and payouts when they go after large corporations. This leads to larger contingency fees for themselves.

What Can Be Done

Legislation is needed that places reasonable regulations regarding deceptive or misleading lawsuit or legal services advertisements.

News on Trial Lawyer Advertising

March 2024 Legal Newsline: New Report Finds Morgan & Morgan Spent $7.3 Million on Legal Ads in 2023, Contributing to New York’s Excessive Lawsuits

February 29, 2024 Las Vegas Review-Journal: Group’s Report Takes Aim at Political Contributions by Personal Injury Law Firms

February 25, 2024 New York Post: Law Firms Pumped Millions Into NY Campaigns as Lawmakers Made It Easier to Sue: Report

April 12, 2023 Press Release – New Florida Bill to Regulate Misleading Legal Services Ads on Pharmaceutical Drugs and Medical Devices

September 28, 2022 Bloomberg Law Op-Ed: When Plaintiffs’ Attorneys Mislead the Public

February 22, 2022 Press Release – Study: Trial Lawyers Spent $1.4 Billion on Advertising in 2021

Reports on Trial Lawyer Advertising

In 2021, it is estimated that more than $971.6 million was spent on more than 15.1 million television ads for local legal services or soliciting legal claims across the United States.

California – 2019-2023

Georgia – 2019-2023

Nevada – 2019-2023

New Jersey – 2019-2023

New York – 2019-2023

Pennsylvania – 2019-2023

Florida – 2022

Nevada – 2022

California – Quarters 1-2, 2022

2017-2021: Nationwide Report Of Legal Services Advertising Across The U.S.

California, Florida, Missouri, New York, Pennsylvania – 2016-2021