Local Legal Services Advertising Spending – Quarter 3, 2018

|2019

This study looks at seven media markets and dissects trial

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This study looks at seven media markets and dissects trial lawyers’ spending on legal services ads in Los Angeles, San Francisco, Tampa-St. Petersburg, Miami-Ft. Lauderdale, St. Louis, Kansas City and New York City. It offers comparisons between Quarter 2 spending and Quarter 3 spending in 2018. Nearly 14 percent of all local legal services television ad spending occurred in these seven markets in the third quarter of 2018.


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Local Legal Services Advertising Spending – West Virginia – Quarters 1-3, 2018

West Virginia|2019

In the first, second, and third quarters of 2018 –

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In the first, second, and third quarters of 2018 – from January through September – nearly 90,000 advertisements for legal services or advertisements soliciting legal claims aired on local broadcast networks in two of the largest media markets in West Virginia at an estimated cost of $3.9 million.[1] An analysis and discussion of the legal services advertising in these markets – Charleston and Clarksburg, West Virginia – follows.


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Local Legal Services Advertising Spending – Texas – Quarters 2-3, 2018

Texas|2019

In the second and third quarters of 2018, from April

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In the second and third quarters of 2018, from April through September, nearly 6 million advertisements for legal services and/or soliciting legal claims aired on local broadcast networks in the 210 local media markets across the United States. It is estimated that $412 million were spent purchasing these ads. Eight percent of the locally broadcasted legal services ads during this six month period aired in seven media markets in three states across the United States. An analysis and discussion of the legal services advertising volumes in the Texas markets follows.


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Local Legal Services Advertising Spending – Kentucky – Quarters 2-3, 2018

Kentucky|2019

In the second and third quarters of 2018, from April

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In the second and third quarters of 2018, from April through September, nearly 6 million advertisements for legal services and/or soliciting legal claims aired on local broadcast networks in the 210 local media markets across the United States. It is estimated that $412 million were spent purchasing these ads. Eight percent of the locally broadcasted legal services ads during this six month period aired in seven media markets in three states across the United States. These markets – Dallas, Houston, and San Antonio, Texas; New Orleans and Shreveport, Louisiana; and Lexington and Louisville, Kentucky – also accounted for nine percent of all local legal services television advertising spending during this time period. An analysis and discussion of the legal services advertising volumes in the Kentucky markets follows.


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Local Legal Services Advertising Spending – Texas – Quarter 4, 2018

Texas|2019

Texas is the second-most populous state in the nation and

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Texas is the second-most populous state in the nation and its four largest media markets include Dallas-Ft. Worth, Houston, San Antonio, and Austin. Dallas-Ft. Worth and Houston are the fifth and the seventh largest media markets in the U.S., with 2.6 million and 2.4 million respective television households. San Antonio, the third largest media market in Texas, is the 31st largest media market in the country, with 900,000 television households. The 4th largest Texas market, Austin, ranks 40th in the nation with just under 752,000 television households. An analysis and discussion of the legal services advertising volumes and spending in these markets follows.


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Local Legal Services Advertising Spending – Louisiana – Quarters 3-4, 2018

Louisiana|2019

With 4.7 million residents, Louisiana is the 25th most populous

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With 4.7 million residents, Louisiana is the 25th most populous state in the nation, and its three largest media markets include New Orleans, Shreveport, and Baton Rouge. Louisiana’s largest market, New Orleans, ranks 50th in the nation with an estimated 624,000 television-viewing households. Shreveport, ranked 90th, includes slightly fewer than 323,000 television-viewing households while the Baton Rouge media market ranks 97th in the nation with more than 287,000 television-viewing households.

In the second half of 2018, a legal services ad aired every minute on average in local broadcast networks across these three Louisiana media markets. From July to December, viewers in New Orleans, Shreveport and Baton Rouge were exposed to 251,116 of these advertisements purchased at an estimated cost of $15.6 million.

An analysis and discussion of the legal services advertising volumes and spending in these markets follows.


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Local Legal Services Advertising Spending – Philadelphia – Quarters 1-2, 2019

Pennsylvania|2019

In the first half of 2019, from January through June,

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In the first half of 2019, from January through June, approximately 6.9 million advertisements for legal services and/or soliciting legal claims aired on local broadcast networks in the 210 local media markets across the United States at an estimated cost of $422 million. An analysis and discussion of the legal services advertising volume and spending in Philadelphia follows.

With nearly 13 million residents, Pennsylvania is the fifth most populous state in the nation and its largest city, Philadelphia, encompasses the fourth-largest media market in the country with 2.8 million homes with televisions.


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Local Legal Services Advertising Spending – Quarter 2, 2018

|2018

This report looks at seven media markets and dissects trial

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This report looks at seven media markets and dissects trial lawyers’ spending on local legal services ads in Los Angeles, San Francisco, Tampa-St. Petersburg, Miami-Ft. Lauderdale, St. Louis, Kansas City and New York City. Nearly 15 percent of local legal services television ad spending occurred in these seven markets in the second quarter of 2018.


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Consumer Protection Acts or Consumer Litigation Acts? A Historical and Empirical Examination of State CPAs

|2016

This paper explores the introduction, original mission of, and corruption

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This paper explores the introduction, original mission of, and corruption of State CPAs. It proceeds in three additional parts. Part II outlines a brief history of American consumer protection laws, beginning with the accompanying immodest expansions of State CPAs. Part III reviews and discusses the predictable litigation consequences of these expansions, including harm to consumers themselves, litigants, and the judicial system, and briefly surveys elementary economic theory as well as salient empirical data confirming that these unjustified CPA expansions harm consumers. Part IV concludes, recommending several salutary policy prescriptions for lawmakers considering amending a State CPA.


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STATE CONSUMER PROTECTION LAWS UNHINGED It is Time to Restore Sanity to the Litigation

|2016

Consumer protection laws were intended to provide a remedy for

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Consumer protection laws were intended to provide a remedy for people who are duped by false advertising or misleading practices in their day-to-day purchases, but, lately, the primary beneficiaries are plaintiffs’ lawyers. By taking advantage of the laws’ vague prohibition of “unfair or deceptive practices,” plaintiffs’ attorneys and some advocacy groups are transforming them from serving a legitimate function for consumers into a virtual lawsuit production factory. As a result of these suits, consumers get less choice in products and services, higher prices, and unnecessary disclaimers. Those who take the time to fill out the paperwork resulting from a settlement may get a few dollars or a coupon off their next purchase, while the attorneys who ginned up the lawsuit take home millions.


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